How to make FIFTER become a meaningful brand, prefered by 5 a side football players ?


From 31st January 2020 to 19th February 2020 

Create or join a team from 4 to 6 members.
With your team, work with the new 5 a side football brand of DECATHLON to develop :
- an innovative product or service to make the sport accessible to the many
- a creative communication strategy for the launch of the brand in 2020 (internal and external)


Step 2 : PITCH

20th February 2020 & 21st February 2020

Each team will have to pitch in front of a jury, composed of TBS & DECATHLON member.
The best 3 projects will receive a trophy.