CHALLENGE TBS

How to make FIFTER become a meaningful brand, prefered by 5 a side football players ?

Step 1 : IDEATION

From 31st January 2020 to 19th February 2020 

 
Create or join a team from 4 to 6 members.
 
With your team, work with the new 5 a side football brand of DECATHLON to develop :
- an innovative product or service to make the sport accessible to the many
- a creative communication strategy for the launch of the brand in 2020 (internal and external)

 

Step 2 : PITCH

20th February 2020 & 21st February 2020

 
Each team will have to pitch in front of a jury, composed of TBS & DECATHLON member.
 
The best 3 projects will receive a trophy.