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CHALLENGE TBS
How to make FIFTER become a meaningful brand, prefered by 5 a side football players ?
groups
Teams
of
4 - 6 people
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CHALLENGE TBS
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Brief
Modalités
Discussion
Teams
Rules
FIFTER
The
new 5 a side Football brand of
DECATHLON
THE PROJECT
COMMUNICATION
Work on a creative communication strategy for the launch of the brand in 2020 (internal and external)
MARKETING
Work on an innovative product or service to make the sport accessible to the many
REWARDS !
1
st
GIFT CARDS
€ 100
2
nd
GIFT CARDS
€ 50
3
rd
GIFT CARDS
€ 25
1
st
For all the winner teammates !
2
nd
For all the teammates of the 2nd team !
3
rd
For all the teammates of the 3rd team !